All formats
Billboard
Mall & retail
Audience already in shopping mode.
- Live units
- 0
- Monthly rate
- On request
- Lead time
- 3–10 days
What it is
Interior and exterior placements in malls, retail parks and high-traffic stores.
Best for
- Point-of-sale proximity
- Product launches
- Last-mile awareness
Audience & measurement
Shoppers and visitors within the retail environment.
Production
Mall-managed installation or operator crew.
Specs at a glance
- Typical formats
- Backlit posters, digital screens, escalator panels
- Illumination
- Mall lighting or self-lit
- Motion
- Static or digital
- Booking unit
- Per screen or per precinct
- Creative format
- Print or digital file
- Lead time
- 3–10 days
Live mall & retail inventory
See all billboard inventoryCompare with
Digital billboard
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Static billboard & unipole
Printed large format — the highest share of voice per naira.
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High dwell time where vehicles wait.
Light box
Backlit street furniture with night-time impact.
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Commuter corridors with predictable daily ridership.
Signage & activations
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Airport advertising
High-dwell placements inside and around the terminal.
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A seated, attentive audience before the film starts.