Billboard

Light box

Backlit street furniture with night-time impact.

What it is

Illuminated boxes at bus stops, walkways and retail precincts. Strong visibility after dark.

Pedestrians, public transport users and passing vehicles.

Operator handles fitting and lamp maintenance.

LED screens on high-traffic corridors, sold in looped slots.

Printed large format — the highest share of voice per naira.

Street-level repetition along avenues and high streets.

High dwell time where vehicles wait.

Audience already in shopping mode.

Reach health-conscious, routine-driven audiences.

Commuter corridors with predictable daily ridership.

Acrylic signs, roll-ups and pop-up stands where people shop and gather.

High-dwell placements inside and around the terminal.

A seated, attentive audience before the film starts.